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  • How can you increase sales with a slippery slope in copywriting?

    Somehow I always knew what a good slippery slope was. But I never really verbalised it. Until I came across it in Joseph Sugarman’s book: The Adweek Copywriting Handbook. There he goes on explaining how you can lure in the reader with an easy start. So compelling, they cannot stop reading until they read your…

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